One of Douwe Egberts’ most popular coffees is Aroma Rood (pronounced “rote”, Dutch for “red”, which we suspect refers to the packaging). Why is it so popular, you may ask? Well, for one, it is often served in restaurants, from casual places to fine dining establishments. As a medium roast, it is intended to appeal to a wide group of coffee drinkers. Most importantly, it is popular because of its consistency in flavor. Those who love Aroma Rood use the same words to describe it: Balanced (flavor and acidity), aromatic, smooth, rich. Many drink it without milk or sugar (even when they normally use milk and sugar) because of Aroma Rood’s own special sweetness. The combination of strong Robusta beans and aromatic Arabica beans come together in a symphony of flavor through the Douwe Egberts’ roasting process.
We here at Enjoy Better Coffee like it because of all these characteristics. Aroma Rood is one of our best sellers, and honestly, when we get a new shipment, it is one of the first that we sell out quickly. We like it for being a great, full-flavor alternative to dark roast coffees. For us, it has a very real coffee taste, the taste that we want to enjoy as we make our way through the day. Our owner Victor says he would drink this coffee all the time.
We offer this coffee ground and in whole bean, which from comments on the web appears hard to find. We have an assortment of sizes, too, so there is something for everyone.