Have you ever had a cup of coffee in a restaurant that just tasted so good, so flavorful, so perfect at the end of your meal? I think we all have had that experience. Sometimes, I thought it was more about having just had a great meal, good company and a tasty dessert that made the coffee taste just right. But now I know better…
I was initially surprised to learn that Douwe Egberts’ coffees are commonly served in fine restaurants! I always love walking into any restaurant and smelling the brewing coffee, a smell that gives me pleasant and enjoyable thoughts. Having tried Douwe Egberts Select Aroma to write this review, I suspect I had been having Douwe Egberts coffee in restaurants far more often than I realized.
Select Aroma comes in the brand’s new packaging: Silver-colored (for the Aroma blend) soft-side package, with a solid bottom and box-top lid. A gold-foil cover seals in the coffee.
According to the package, the coffee has a gentle taste with a refined aroma and that great fun begins when you squeeze the pack! Open it and discover the enticing aroma, the packaging beckons. I found that the coffee does have a lovely aroma. Right from the package, it has a fresh and strong aroma, but definitely not overpowering. I thought it smelled just as coffee should.
Brewing it in my drip coffeemaker, I found the ground version to be the right texture for the drip maker. After a few moments of drinking in the aroma, I took a few sips. This coffee is smooth! While it smells strong and dark, it has a mild flavor and a very satisfying flavor. It tastes as good as it smells, which reminds me exactly of coffee in a restaurant. I would drink it as a daily coffee, and I would serve it to guests on special occasions. It is not the least expensive of the Douwe Egberts brand, but it is well-priced so you can have it for daily drinking and special events. EnjoyBetterCoffee.com sells Select Aroma in ground 8.8oz packages for $7.49; we also sell these in cases of 12, which will save you over 60 cents per package.
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As always, enjoy better coffee!