Coffee Review: Douwe Egberts’ Select Aroma

Have you ever had a cup of coffee in a restaurant that just tasted so good, so flavorful, so perfect at the end of your meal?  I think we all have had that experience.  Sometimes, I thought it was more about having just had a great meal, good company and a tasty dessert that made the coffee taste just right.  But now I know better…

I was initially surprised to learn that Douwe Egberts’ coffees are commonly served in fine restaurants!  I always love walking into any restaurant and smelling the brewing coffee, a smell that gives me pleasant and enjoyable thoughts.  Having tried Douwe Egberts Select Aroma to write this review, I suspect I had been having Douwe Egberts coffee in restaurants far more often than I realized.

Select Aroma comes in the brand’s new packaging:  Silver-colored (for the Aroma blend) soft-side package, with a solid bottom and box-top lid.  A gold-foil cover seals in the coffee.

According to the package, the coffee has a gentle taste with a refined aroma and that great fun begins when you squeeze the pack!  Open it and discover the enticing aroma, the packaging beckons.  I found that the coffee does have a lovely aroma.  Right from the package, it has a fresh and strong aroma, but definitely not overpowering.  I thought it smelled just as coffee should.

Brewing it in my drip coffeemaker, I found the ground version to be the right texture for the drip maker.  After a few moments of drinking in the aroma, I took a few sips.  This coffee is smooth!  While it smells strong and dark, it has a mild flavor and a very satisfying flavor.  It tastes as good as it smells, which reminds me exactly of coffee in a restaurant.  I would drink it as a daily coffee, and I would serve it to guests on special occasions.  It is not the least expensive of the Douwe Egberts brand, but it is well-priced so you can have it for daily drinking and special events. sells Select Aroma in ground 8.8oz packages for $7.49; we also sell these in cases of 12, which will save you over 60 cents per package.

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As always, enjoy better coffee!