“A coffee named desire”
Carte Noire may have begun as a company in 1978, but Rene Monnier had already been successfully blending and selling coffee for more than 10 years. The Monnier family is a coffee dynasty, starting a business that grew into a popular and staple French coffee, alluding to coffee that grandmothers make. Then, Rene created and built Carte Noire into a premium brand, symbolizing luxury and sophistication. The name and packaging, with its gold and black, suggests elegance. This is the coffee you imagine drinking as you sit at a street-side café in Paris.