Cracker Jacks Packs a Prize

Cracker_Jack_bag_Image[Originally published 11/16/2012]

Do you have fond memories of snacking on Cracker Jack, with its carmelized popcorn and sweetened peanuts?  Sure, it tastes good, but it was the prize that all the kids wanted.  Well, a new version coming out by the end of the year will contain a new sort of prize:  coffee.  “Power Bites” wafters, mixed into the snack, will contain the coffee.  Called Cracker Jack’d, it will be labeled as having caffeine and marketed only to adults, per parent company Frito-Lay.  The FDA has been asked to look into whether this violates any of their food rules.

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