Survey Says….Coffee is Key to Hotel Stay

Douwe Egberts in the UK talked to 1000 people about how they choose to return to a hotel.  A large number, 28 percent, voted coffee as the most important element of a good breakfast.  Sausage and bacon followed closely behind.  Based on another question, one-third of the participants revealed poor coffee would be enough to deter them from ever returning to a hotel.  “Today’s consumers are increasingly discerning about their coffee and expect freshly made, great tasting coffee at all times of the day,” said the director at Douwe Egberts.

A_small_cup_of_coffeeThey should have asked us – we know and appreciate our discerning customers!

Coffee is always a determining factor.  Period!

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