Douwe Egberts in the UK talked to 1000 people about how they choose to return to a hotel. A large number, 28 percent, voted coffee as the most important element of a good breakfast. Sausage and bacon followed closely behind. Based on another question, one-third of the participants revealed poor coffee would be enough to deter them from ever returning to a hotel. “Today’s consumers are increasingly discerning about their coffee and expect freshly made, great tasting coffee at all times of the day,” said the director at Douwe Egberts.
Coffee is always a determining factor. Period!