Douwe Egberts is a company known for having great coffee while actively working for environmental sustainability. You may also know that they are often at the cutting edge of marketing for their products too. (Remember the coffee machine at the airport that you could earn a free coffee when you stood in front of it and yawned?) You may not know, though, that in Holland today, Douwe Egberts coffee comes with a label marked with ‘value points’ that savers can use to get gifts. (For Americans, think Green Stamps and in the U.K. they are known as Green Shield Stamps, but it’s the same basic idea.) Sadly, the point system is not available with our Douwe Egberts coffee or redeemable in the United States.
Douwe Egberts launched the gift system with value points in 1924 as a way to build brand loyalty. The labels are worth points that when collected and totaled, could be redeemed for gifts. The point system still exists and is actually the oldest active value points system in the country. In the great Dutch tradition of helping, regional volunteers from schools and shops collect the labels in order to redeem them for coffee that is then donated to local food banks. Late last year, a Lions Club organization collected more than 800,000 points, the most ever from one organization. This allowed for the purchase of 1665 packs of Douwe Egberts coffee for the food bank. Nationally, the collection effort resulted in almost 60 million coffee points, which overall accounts for 120,000 packs of coffee to food banks across the Netherlands.
Please use coupon code DE10MARNL
*Discount valid through today, 3/10/2015 at www.EnjoyBetterCoffee.com with no minimum order. This discount cannot be used with any other coupons or discounts. Not valid for discounted, special sale or case sale Douwe Egberts items.