Lavazza is Italy’s favorite espresso, commanding almost half of the retail coffee market in Italy. The company started in 1895 when Luigi Lavazza purchased a small grocery store in Turin, in the north of Italy. At the turn of the century, grocers purchased raw coffee, then roasted and blended the beans according to customer requests. Luigi expertly developed his skill in creating coffee blends and in roasting techniques. The business quickly expanded to include the wholesale market. He had his 3 sons join the firm and by 1927, that grocery store had grown into a specialized coffee production enterprise.
Lavazza introduced the first vacuum-packed ground coffee and was the first to promote coffee “blends”. The firm would eventually build and run 4 plants in Italy. By the end of the 1980’s Lavazza had subsidiaries in Europe, Great Britain and the United States. An additional factory in India was recently brought online. Today, Lavazza is served in 90 countries worldwide, with 17 billion cups of Lavazza coffee consumed annually. Next year, Lavazza will christen a new headquarters in Turin. Because 2015 is the company’s 120th anniversary, the family has created a special blend to celebrate. (Read more below on this distinctive roast!)
Lavazza coffee drinkers describe the excellent crema, which as you know is the foam at the top of espresso. Devoted espresso lovers look to the crema to determine the freshness of the coffee and how well the flavor has been extracted from the beans. Lavazza has an intense flavor and aroma. We want you to try it, so we are offering 10% off Lavazza products on EnjoyBetterCoffee.com.*