EnjoyBetterCoffee.com at the Fancy Food Show

2015_Fancy Food Show Hall
One of several floors with exhibitor booths at the Jacobs Javits Center in New York City for the Summer 2015 Fancy Food Show.

Every summer, the Specialty Food Association holds a Fancy Food Show. In late June this year, it was again held in New York City in the renovated Jacob Javits Center. This trade show is in its 61st year, with 2500 exhibitors, including – of course –EnjoyBetterCoffee.com. The Association is a trade organization that highlights its members’ products at this semi-annual show.

The specialty food arena has captured consumer interest, with its focus on the use of natural ingredients and the convenience of buying specialty foods at Target and Costco stores. At each show, the Association presents its sofi awards (“specialty outstanding food innovation”). Originally awards were presented in only 2 categories, Outstanding Domestic Product and Outstanding Imported Product, but today the categories reflect culinary creativity around the globe.

Current sofi Product categories now include Appetizers, Baking Ingredients, Breads, Cheeses, Chocolates, Jams, Frozen Treats, New Products and Vinegars and more! Trending this year:

  • Gazpacho
  • Beets
  • Floral-inspired foods
  • Cocktails (bourbon syrup, Manhattan gelato, wine ice cream)
  • Corn (“The Maize Craze”)

Other popular items were various snack chips made from healthy alternatives such as quinoa, lentils or chickpeas; maple flavors, from syrups to waters to flakes used as sweeteners; ethnic convenience foods (samosas, soups, popcorn with masala seasoning) and simple old-fashioned desserts (comfort foods like chocolate cakes and hot fudge).

EnjoyBetterCoffee.com had a booth with the 2500 other exhibitors. We showcased our Douwe Egberts coffees, 2015_Douwe Egberts 4 roasts new packssharing samples of our favorites (samples are always a Fancy Food Show hit!). The shows are also when we can network with coffee and tea distributors, where we are always looking for new European coffee brands to add to our lineup. Stay tuned – we’ll let you know when we finalize the details of our new finds.

Enjoy a special European coffee or two by ordering today at www.EnjoyBetterCoffee.com.
We will give you $5 off orders of $40 or more.*

Please use coupon code FANCY5

*Discount valid through 7/14/2015 at EnjoyBetterCoffee.com with no minimum order. Not valid with case or special sale products.