International Coffee Day is tomorrow, September 29th. More than 15 countries around the world will celebrate coffee — the enjoyment of coffee — on Tuesday. The celebration has been held since the mid-1980’s, though its specific beginnings are not known. On one level, the day is about coffee and loving it (a normal day for us, btw). But on a deeper level, International Coffee Day is about raising awareness of fair trade coffee and the life of coffee farmers.
When coffee prices crashed in the early 90’s, coffee farmers were devastated by the losses. Organizations such as the new World Fair Trade Organization responded to the crisis. Working with the farmers, the organizations’ support leads to farmers getting a fair price for their coffee and being able to pay workers more. Money is also invested in the community, including teaching sustainable farming practices, building schools and creating jobs.
EnjoyBetterCoffee.com has products from Bristot, Dallmayr, Jacobs, Lavazza, Tchibo and Douwe Egberts, which are all companies that follow certified production guidelines from organizations such as UTZ Certified and the Rainforest Alliance.
Let’s celebrate European coffee and International Coffee Day! We’ll take 10% off your order www.EnjoyBetterCoffee.com.*
Please use coupon code COFFEEDAY10