November = Sinterklaas In The Netherlands

(This is our monthly newsletter about the Netherlands in celebration of Douwe Egberts Coffee.)

This month, Santa arrives in the Netherlands not on a sled, but instead sails into Amsterdam down the Amstel River and through the city all the way to the Maritime Museum where Santa is welcomed by the mayor. Close to one-half million people line the canals to see his grand entrance. Sinterklaas arrived in Amsterdam this year on Sunday, November 13.


Sinterklaas, as he is known, then hops onto his white horse and the parade carries on through the streets. A kindly bishop in red robes with a tall, pointed hat, he and his helpers (600 of them) throw cookies and candy to the crowd. The entire gang then arrives at Dam Square to start festivities with a special musical program for the children.

After the concert, Sinterklaas stops at several more town squares, delivering a final special message from a balcony to all the little children at his last stop. No doubt he is reminding them to behave and to put out their shoes the evening of December 5.

Children will leave water and a carrot for his horse that night, and hope to get traditional chocolate letter shapes, chocolate coins and marzipan. This is the main gifting occasion in the Netherlands. Interestingly, the Dutch also celebrate Christmas on December 25th, but it is usually a quieter day with family, often without exchanging any presents.

To get you started or to continue with your holiday shopping, we are offering 10% off with no minimum order required on Douwe Egberts products at*

Please use coupon code: SINTERKLAAS

*Discount valid through 11:59p.m. EST on 11/15/2016 at with no minimum order on Douwe Egberts and Senseo products only. Not valid with other coupons or discounts, special sale or case sale Douwe Egberts and Senseo products.

PS – NOTE that our last day for regular shipping of orders for Christmas is Friday December 9. Don’t miss out on having the best coffee for your holiday visitors.