This past week marked the 152nd year anniversary of the start of a small shop in Hamburg, Germany. That shop, owned by Johann Joachim Darboven, sold bread, milk, and a novelty of the time, roasted coffee beans. When he started shipping packaged coffee and sugar cubes to customers using the postal system, the legacy was set.
Within a few years, the company was offering 144 coffee varieties identified by origin and trade name at an international horticulture exhibition, and the company won the silver medal. When J.J. passed away 40 years later, his two sons took over a company that had already grown far beyond Hamburg. During WW I, the company faced a lack of green coffee beans, so they developed a popular drink that could replace coffee. This drink contained grain, chicory, sorghum, sugar beet, and roasted figs. But the brothers did not stop their innovation there.
A decade later, they hired a food chemist to develop a coffee that was easy to digest, yet still tasted the same, and had the same amount of caffeine. Using the already-established brand name ‘Idee’, this new coffee was launched under the name IDEE KAFFEE. The popularity of this coffee forced the company to expand production. Soon, the business expanded into restaurant supply.
Faced with the same lack of green beans during WW II, the company improved the flavor of the substitute drink, renaming it Koff. (The slogan was “Until we can enjoy IDEE KAFFEE again, Koff is a good alternative.”) J.J.’s sons were able to navigate the company through the wars, and the company quickly rebounded through the surviving loyal employees and customers. The sons died within 2 years of each other, about a decade before the 100th anniversary of the company. By then, the fourth generation of the family was managing the company. By 1980, Eilles and Movenpick coffees were part of the Darboven family.
Today, the company sources only premium green coffee from the finest coffee growing regions. Quality and stability are their guiding principles.
We enjoy all the coffees J.J. Darboven produces, and we know you will too! This week, get 15% off your order of these great brands: Eilles, IDEE, Movenpick, and Mozart. Better yet, no minimum order required!*
Please Use Coupon Code: DARBOVEN
Shop now at EnjoyBetterCoffee.com
*Discount valid from 3/25/18 through 11:59PM ET on 3/27/18 at www.EnjoyBetterCoffee.com no minimum order required for Eilles, IDEE, Movenpick, & Mozart products only. Not valid with other coupons or discounts, special sale or case sale products. Questions? Call us at 800.582.6617 Mon-Fri 9AM-5PM ET.
J.J. Darboven Brands: A World Of Flavor
Eilles Kaffee, from Germany, is all about enjoying the good things in life. A distinctive and special blend of beans, Eilles Kaffee uses highland beans, which assures a high-quality coffee. For more than 130 years, Eilles Kaffee has been the preferred brand. In fact, Bavarian King Ludwig II served only Eilles coffee at court during his reign in the later 1800s. We have Eilles Kaffee Gourmet in ground, whole beans and instant, and Eilles Kaffee Arabica in ground. The beautiful blue and gold packaging evokes the royal court; the aroma and flavor are unforgettable.
Also from Germany is IDEE Kaffee, a wonderfully mild classic coffee. The roasting process IDEE uses eliminates any undesirable elements with the beans prior to roasting, reducing bitter flavors that may result from regular roasting. This leaves a mild tasting coffee, with higher caffeine content, which is easier on the stomach. We have IDEE Kaffee in ground and Gold Express Instant coffee. Both are balanced and aromatic coffees.
Movenpick, from Switzerland, produces coffee that has been roasted gently and carefully follows an original Swiss recipe. Der Himmlische coffee comes in ground and whole bean, taking high-altitude beans from around the world, giving the coffee a wonderful aroma and distinctive taste. We also have Movenpick Espresso whole beans, which has a rich and strong taste and aroma.
Finally, a coffee from Austria named after its most famous son, Mozart. Mozart Kaffee is a symphony of flavors, notes and aroma. Well-balanced, delicious and irresistible, this coffee brand produces. We have a Mild ground coffee that is light and Intensive ground and instant, with a powerful aroma and taste.
Try any or all of these, and you won’t be disappointed.
Coffee In The News
Cold Brew + Red Wine = Is This A New Trend?
A California winemaker has announced the release next month of a red wine blend that features cold brew coffee. Coffee wines, as these blends are known, tend to be rich and aromatic drinks, with lots of flavor notes from both the coffee and the wine. This new brew is a limited release. Other coffee wines have been made by soaking green coffee in red wine, or by combining Cabernet or Chardonnay with espresso or cappuccino. We like our wine, and we like our coffee, but we aren’t so sure about enjoying them together. Tell us what you think on our Facebook page!
As always, enjoy better coffee and thanks from the EnjoyBetterCoffee Team!
Phone: 800 582 6617