Jacobs Douwe Egberts Supports Climate Smart Agriculture

Douwe Egberts Instant Coffee In The News

In the Vietnamese Central Highlands (also known as the “Kingdom of Coffee”), the climate is perfect for coffee plants. Because of the ideal combination of rain and sun on the rich soil of these mountains, most of the country’s coffee crop is grown there, and it’s the reason Vietnam is the world’s second largest coffee exporter.

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DE-Sustainability-Project-crA new project to train coffee farmers in sustainable practices was just announced this month. Jacobs Douwe Egberts (JDE) has partnered with a leading business firm based in the Netherlands that has enterprises in the agriculture, food processing, shipping, and finance industries. The three-year plan is to train Vietnamese coffee farmers in climate change resilience techniques, fertilizing, and work safety. Another agricultural solutions leader is on board too, helping the farmers meet growing product demand, especially in sourcing traceability and safety. The $1 million (USD) project will help 3000 farmers in the Dak Lak, Dak Nong, and Gia Lai provinces of Vietnam. Because JDE “recognizes the various environmental and social issues that go with coffee cultivation,” it’s a great match for the farmers.

Starting with 30 demonstration plots about 1-2 hectares each, various approaches to soil and fertilizer management, crop protection products, and irrigation will be tested. The most successful techniques will be then used across 300 hectares of coffee farms. This project is similar to another initiative we shared with you in 2016, where another 3000 farmers in the Central Highlands region were similarly trained.


Douwe Egberts produces delicious and sustainably-grown coffee. This week, we are offering all our Douwe Egberts and Senseo coffees at 15% with no minimum order.*

Please use coupon code: DEFORWARD

*Discount valid from 7/15/18 through 11:59PM ET on 7/17/18 at EnjoyBetterCoffee.com with no minimum order required for Douwe Egberts and Senseo products. Not valid with other coupons or discounts, special sale or case sale products. Questions? Call 800.582.6617 Mon-Fri 9AM-5PM ET.

Sale Items Included!

DE-Sale-Advert-July-2018-NLWe have Senseo French Vanilla Coffee Pods in packages of 16 pods on sale. In addition, we have Douwe Egberts Black Ground (rich and full) and Douwe Egberts Excellent Aroma Whole Beans also on sale and eligible for the discount above.


The Netherlands In The News

Housing Complex Is World’s First

netherlands-3d-printed-homes-crNext year, the city of Eindhoven, Netherlands, will unveil the first ever 3-D-printed home. The first is expected to have three bedrooms, printed in concrete by a robotic arm. An advantage to printing the pod-like homes is the customizable components, even for natural objects found on the home’s plot. In addition, the process of building is shortened from months to weeks, and the robots will replace the need for craftsmen such as masons and carpenters. Monthly rental is set to be between $1000 and $1400 USD. As the technology improves and becomes more popular, experts predict the prices will come down to make the housing more affordable in the future.


As always, enjoy better coffee and thanks from the EnjoyBetterCoffee Team!

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