This week, we are highlighting 3 of our premium German brands: Tchibo, Davidoff, and Eduscho. Let’s look at how these brands grew into the icons of coffee they are today.
Tchibo is German coffee producer that started selling coffee via mail orders more than 60 years ago. The name Tchibo comes from the word ‘Tchiling’ (the name of a founding partner) and the German word for ‘bean’ (bohne). Thanks to its popularity, Tchibo opened a store next door to their roasting plant to sell coffee directly to customers. Their coffee was sold in new see-through containers and customers were given samples of brewed coffee to allow patrons to choose their favorites. Within a few years, there were more than 70 shops in Germany with a new one opening almost every week. Over the next 30 years, Tchibo opened roasting plants and coffee shops in Britain, Poland, Hungary and Russia. Today, Tchibo has one of the largest chains of coffee cafés with over 1000 retail locations worldwide.
Zino Davidoff (1906-1994) lived his life with the belief that a taste for quality was a taste for life. Coffee was one of his greatest passions, starting each day with an espresso or two. The spirit of Zino lives on in the company as a source of inspiration and as a mandate for the business. Because only the finest quality will do, you can be sure that Davidoff coffee is as close to perfection as Zino would want.
Eduard Schopf began the family business, Eduscho coffee, in 1924 in Germany with a direct focus on fresh coffee, from the beans to the preparation. Because mail was the quickest way to reach a lot of customers, Eduscho began as one of the earliest mail order business. Eventually the business had stores in all major German cities and in bakeries, and the brand hurtled into a national presence. Around the turn of this century, Eduscho was acquired by Tchibo and expanded into Europe – Slovakia, Poland, Austria and Britain.
Please use coupon code TCHIBO15
*Discount valid from 8/25/19 through 11:59PM ET on 8/27/19 at EnjoyBetterCoffee.com with 15% off with no minimum order required on Tchibo, Eduscho, and Davidoff coffees. Offer not redeemable for cash. Not valid with other coupons or discounts, special sale or case sale products. Questions? Call us at 800.582.6617 Mon-Fri 9AM-5PM ET.
Find Your Favorite!
“A New Experience”
Let’s start with 2 new special roasts from Tchibo. Guatemala Grande, delicate with notes of chocolate, is one of the two Privat Kaffee roasts we now have. Brazil Mild is aromatic, smooth with hazelnut notes. We have both in ground.
Tchibo Feine Milde Ground coffee is a naturally mild coffee made from Arabica beans grown in different geographical areas. The perfect blend makes the coffee mild and soft with a delicious flavor. If you prefer a coffee with a stronger flavor, try Beste Bohne. It has a sweetness with good body making it perfect to drink every time. We also have Tchibo Espresso Milano Style and Sicilia Style, both in whole beans and both with a velvety crema.
“Good Coffee Has To Be Fresh”
“Live Every Moment”
Try Davidoff Café Rich Aroma ground coffee for an intense, full-bodied experience. Davidoff Café Fine Aroma ground coffee is mild with a delicate aroma and a soft texture. Davidoff Espresso 57, intense with a soft finish, is available in ground and whole beans. Check out Crème Whole beans, a fine coffee with a classic crema.
For Nespresso drinkers, we have capsules from Davidoff. Café Elegance is a mild roast espresso, rated 4/6 in intensity. Davidoff Café Style is a longer-roasted blend with a distinct aroma, rated 3/6 in intensity. We also have a variety package with these 2 roasts, plus Prestige, a blend of Arabica and Robusta beans roasted longer to develop the character, rated 5/6 in intensity. With the deal above, we’re practically giving these away!
Germany In The News
Germany Celebrates Fall of Wall 30th Anniversary
A week-long city-wide festival in Berlin this November will commemorate when the Berlin Wall was taken down. At sites across the city, installations will tell the story of how it happened, with images, films, and sound. The event has been coordinated with museums, memorial sites, educational and artists groups, with different elements of the story told at each stop. At one stop, Berliners who were separated because of the wall tell their stories; at another stop, a gallery, experience an artistic takeover of the Wall. On November 9th, the date the Wall fell, stages across the city will showcase renowned artists connected to the events that year, and those whose work represents freedom. More than 100 events are planned, including discussion panels, guided tours, readings, theatre productions, and poetry slams. A free app for your cell or tablet has been developed that will use augmented reality technology at the wall location for those who want to see what the wall looked like at the time on their device.
As always, enjoy better coffee and thanks from the EnjoyBetterCoffee Team!