The Rich Heritage of German Coffee
Germany has played an historic role in the history of coffee. Just a few highlights:
✔ Coffee was imported, sold and served as far back as 1723 when the first coffee house opened in Berlin.
✔ Coffee filters were invented there.
✔ In the heyday of the early coffee houses, German women were able to meet with friends and drink coffee when most other countries were not yet enlightened enough to let women be in public without a chaperone.
✔ The word “kaffeeklatsch” – coffee and gossip – came into common usage during this time.
✔ It was a German roaster who first sent coffee by mail to customers. (Tchibo)
✔ It was another German roaster who figured out that selling coffee in bakeries was a lucrative proposition. (Eduscho)
✔ A German composer named Johann Sebastian Bach composed the music and lyrics of “Coffee Cantata” in 1732. The story was a humorous comment on the coffee culture of the time.
✔ On average, Germans drink more coffee than beer or water.
✔ The second-largest city in Germany, Hamburg, is home to many historic brands, including Tchibo. The city is a major European venue for education and research industries, cultural activities and artistic endeavors.
Perhaps it is the history of coffee in Germany that set the stage, but it’s interesting that more than 80 percent of German adults drink coffee every day. Tchibo, one of our brands in the spotlight today, is in the top 5 coffee brands in Germany. In addition, we are also spotlighting two more German-related brands: Eduscho and Davidoff.
Please use coupon code TCHIBO15
*Discount valid from 6/09/19 through 11:59PM ET on 6/11/19 at EnjoyBetterCoffee.com with 15% off with no minimum order required on Tchibo, Eduscho, and Davidoff coffees. Offer not redeemable for cash. Not valid with other coupons or discounts, special sale or case sale products. Questions? Call us at 800.582.6617 Mon-Fri 9AM-5PM ET.
PS – All these products are available for the discount above, including items on sale.
The Brands Of Tchibo
Davidoff Café is a luxurious brand that produces smooth and flavorful coffee. Davidoff makes delicious ground coffee with Espresso 57 (intense espresso, mellow finish), Fine Aroma (delicate and mild), and Rich Aroma (spicy). We also have whole beans in Crème, an elegant, full-bodied espresso with a velvet crema. For the Nespresso drinkers, we have three different roasts, from Style (3 out of 6 intensity), to Elegance (4 intensity) to Prestige (5 intensity), plus all three are available in a variety package. If you like an instant, Davidoff has five different roasts, including Crema Intense and the Limited Edition Elements instant.
Tchibo is a top seller, with several premium products. Try Tchibo Exclusive Ground coffee, great for stovetop Moka makers and espresso, also available in Instant. We have several additional ground coffees from the Tchibo range: Feine Milde (fine and mild), Beste Bohne (100% Arabica), and Gold Selection (aromatic, unique, medium blend). Tchibo also makes Exclusive, a balanced coffee, and Exclusive Decaf, both in ground. Today, Tchibo is served around the world.
Eduscho opened its first store in Bremen in the 50’s, soon followed by stores in all the major German cities. Introduced in 1959, Gala coffee was sold in bakeries which served to further popularize the brand in German culture. In 1980, Gala coffee was renamed to Gala Number 1 (Nr. 1) to reflect its status in the market and its flavor and quality. We have classic Gala Nr.1, an Arabica/Robusta blend and have Gala Mild again, which is a smooth, balanced, naturally mild coffee.
Coffee In The News
So Many Championships, So Little Time
In Berlin this past few days, the World of Coffee, an event organization that is part of the Specialty Coffee Association, hosted the World Latte Art Championship, World Coffee in Good Spirits Championship, and the World Cup Tasters Championship. Getting an early start every day, drinking, practicing and partying were scheduled through the 4 days of the competition. We are thinking that a lot of people were in ‘good spirits’ for this event!
Blak is Back, Sort Of
Coca-Cola has been quietly bringing to international markets a soft drink similar to their Blak version released over a decade ago. The company released Blak, a coffee-flavored version of their namesake drink in 2006, and stopped producing it only 2 years later. Chalked up to bad timing then, the company is betting that the world is ready for coffee/cola blends now. The new product contains more real coffee than Blak, and has more caffeine than regular Coke. It might be available in the United States next year, though plans are not defined yet. We think it’s time to brew an espresso.
As always, enjoy better coffee and thanks from the EnjoyBetterCoffee Team!