Italian Coffee: Who Fuels Italy?
Would you be surprised to know that Lavazza holds the number one spot in the retail coffee market of Italy? Lavazza is so popular, it holds more than a third of market share at 36 percent! In addition, included in the top are Kimbo at ten percent market share and Segafredo with a solid two percent share. Considering that nine out of ten Italians drink their coffee at home, that is a lot of coffee.
This week, we are highlighting 3 big Italian roasters: Lavazza, Kimbo and Segafredo.
In Italy, coffee is drunk at various times during the day, usually with sugar and no milk. Espresso is made with coffee machines that use pods, capsules or sachets. Moka pots are also popular, and most households usually have one of those. Coffee is usually served with a glass of water to drink alongside.
We have a range of coffees from these popular Italian brands, including Nespresso-compatible capsules, all of which makes for a truly authentic Italian coffee experience.
This week, we are giving you 15% off your order of these top 3 brands with no minimum order required on EnjoyBetterCoffee.com.*
Please Use Coupon Code: COFFEEIT
*Discount valid from 8/12/18 through 11:59PM ET on 8/14/18 at EnjoyBetterCoffee.com with no minimum order required for the following brands only: Lavazza, Kimbo, and Segafredo. Not valid with other coupons or discounts, special sale or case sale products. Questions? Call us at 800.582.6617 Mon-Fri 9AM-5PM ET.
Lavazza: Italy’s Favorite Coffee
We have a wide range of Lavazza coffee, from those made with 100% Arabica to blends of Arabica and Robusta beans. Lavazza harvests coffee beans from South America, many from Brazil. Lavazza also makes annual calendars with well-established artists and photographers, which have long been collector’s items.
We have the most popular coffee in Italy, Lavazza Super Crema Espresso Whole Bean Coffee. This coffee is mild and creamy, with a spicy aroma. Also popular is Lavazza Crema e Gusto ground coffee, intense and distinctive, with chocolatey notes, this full-bodied coffee is already priced economically even before our discount above! Try Lavazza Caffe Espresso ground coffee in a can, which is intense, velvety, and distinctive from 100% Arabica beans. Try any of our four Lavazza capsules for Nespresso machines, with Delicato and Decaf on the lower end of intensity and Vigoroso and Deciso on the high end of intense.
Kimbo: True Italian Espresso
Kimbo Coffee, as they say, is not just Italian espresso. It is espresso from Naples, “bellebbuono” (extra good) as they say. We have several coffees available, from the rich and delicious Antica Tradizione, to Aroma Gold, with 100% Arabica beans, perfectly balanced, smooth and delicate. Try Kimbo Extra Cream Espresso in whole beans, which are sweet and balanced, with a good crema. Try any of our three Kimbo Nespresso capsules, or get a variety package with all 3 types of capsules.
Segafredo: Crafted Like No Other
A flagship product from the Massimo Zanetti coffee empire, Segafredo is consistently high-quality coffee. We have a wide range of Segafredo coffee, including rich and intense Espresso Moka ground coffee, to the dark and rich Montagna, to the spicy Casa whole bean coffee, with plenty of choices in between. Segafredo makes capsules for the Segafredo Espresso machine (not Nespresso), all of which are strong with a persistent crema.
Italian Coffee In The News
Lavazza Labor Agreement Supports Parents
For Lavazza workers at the coffee plant outside Turin, having or adopting a child earns the employee a 250 Euro bonus. This is part of a new labor agreement, which was approved almost unanimously by workers. Others benefits include work performance-linked bonuses.
Charge Yourself and Your Phone
An Italian company has created Airo Vision+, a coffee machine and wireless charger combined. Development started in 2014; now the product is completely designed, ready for production and available via Kickstarter. The espresso machine uses the current pods and capsules, or new, composable Airo capsules can be used.
As always, enjoy better coffee and thanks from the EnjoyBetterCoffee Team!