What’s not to like about a day that celebrates coffee and lasts, well, 3 days!
That’s right. International Coffee Day (ICD) began on Friday, and on Sunday, events will cap the big celebration. Activities have been taking place around the world.
The origins of this holiday are rather unclear. Although there are many references to such a day going back to the 1980’s, it is the International Coffee Organization (ICO) that takes credit for this third annual celebration. Two years ago, the day was launched in Milan, Italy, with 70 events in 35 countries. Last year, almost double the number of events took place in 54 countries. This year, it’s expected to be bigger than ever!
In the meantime, consider that www.EnjoyBetterCoffee.com offers a wide range of premium coffee from Europe made for the European market, so the flavor profiles are richer and more robust. Many of these companies are also focused on the same goals as International Coffee Day: Celebrate coffee, promote fair trade coffee and raise awareness of sustainability concerns.
We have Bristot, Dallmayr, Lavazza, Arvid Nordquist, Mount Hagan, Douwe Egberts and more, all companies that follow certified production guidelines from sustainability-based organizations such as UTZ Certified and the Rainforest Alliance. Find our range of sustainable products here.
Let’s celebrate European coffee and International Coffee Day! We’ll take 10% off your order of $30 or more at www.EnjoyBetterCoffee.com.*
Please use coupon code: COFFEEDAY
*Discount valid from 10/01/2017 through 11:59 PM EDT on 10/03/2017 for 10% off orders of $30 or more not including cost of shipping at www.EnjoyBetterCoffee.com. Not valid with other coupons or discounts, special sale or case sale products.
A Little About The ICO and This Year’s Celebration
The ICO is a proactive intergovernmental organization for the coffee industry comprised of representatives from seventy-seven countries. These countries account for 98% of the world’s coffee producers and 83% of the world’s coffee consumers. This year, the Specialty Coffee Association and World Coffee Research have joined forces to promote
the research group’s mission. WCR has been a leader in science-based research particularly with new coffee varieties, focused on quality, taste, and environmental resilience. In addition, this day will also kick-off the Sustainable Coffee Challenge here in the United States. The collaboration includes coffee companies, governments, and other groups across the coffee industry, all with the goal of making coffee the world’s first completely sustainable agricultural product.
Coffee In The News
Death Wish Coffee Recalled For Being Lethal
The USDA has recalled cans of Death Wish Nitro Cold Brew because of fears of botulism. There may be a concern with the brewing process leading to the growth of the toxin. The coffee has approximately twice the caffeine of normal coffee. We’re all for coffee names reflecting the roast, the taste or its effect, but not in this case.
Virtual Coffee Meet-Up Celebrates ICD
One way to celebrate the big day this weekend is to post a picture of yourself enjoying a cup of coffee, alone or with friends, on Sunday, Oct 1. The hope is that people all over the world will meet-up at this virtual café at Darkshot Coffee on Facebook. BTW, details of your coffee are required with the post.
ICD Players And Drinkers:
Sustainable Coffee Challenge: sustaincoffee.org
#futureofcoffee | #InternationalCoffeeDay