Imagine George Clooney. (It’s ok to linger on that thought…)
If you lived in Europe, this would be a familiar scenario, as Mr. Clooney has been the face of Nespresso for more than a decade. He is considered the brand’s ambassador, and he highlights the specialty of Nespresso coffee making, rather than himself. It turns out that Europeans have long enjoyed and purchased Nespresso coffee pods, which account for almost half of the ground coffee sales in the European market. In fact, the market for the capsules is growing much faster than the coffee market in general, as much as five times as fast per year for several years now.
Because of the disposable capsules, Nespresso machines are often compared to Keurig machines. As it happens, the only real similarity is the single cup serving of coffee. Nespresso machines extract coffee with highly pressurized water, where the Keurig is more akin to drip coffee. Nespresso capsules are smaller than K-cups, and a large majority are recyclable. Nespresso machines make espresso, where Keurig does not. (Not sure about espresso? Make an Americano by adding another portion of water to the brewed espresso.)
Even better for consumers, many coffee brands are now making Nespresso-compatible capsules since the patents on them began expiring in 2012. So many high-end and premium brands make capsules for use in Nespresso machines. Here at EnjoyBetterCoffee.com, we have several brands of European coffee in capsules:
Lavazza, Miscela D’Oro, Pellini, Davidoff, Caffe Vergnano, Kimbo, Caffe Trombetta, Movenpick, Bristot, and Dallmayr.
This week, get 15% off all our Nespresso-compatible capsules with no minimum order.*
Please use coupon code: CAPSULES
*Discount valid from 9/09/18 through 11:59PM ET on 9/11/18 at EnjoyBetterCoffee.com with no minimum order for Nespresso-compatible capsules only. Offer not redeemable for cash. Not valid with other coupons or discounts, special sale or case sale products. Questions? Call us at 800.582.6617 Mon-Fri 9AM-5PM ET.
Be Sure To Check Out These Capsules
You’ll find all our capsules under Coffee By Type, Capsules, and from there, select Nespresso Capsules.
From Italy, we have Lavazza capsules in four roasts, including decaf; Kimbo in three roasts, and Pellini in four roasts, including one made from organically cultivated coffee beans. We also have organic roasts from Miscela D’Oro, Organic Purezza, and from Bristot with their BIO Organic capsules.
We have several roasts from Miscela D’Oro in capsules, and many of them are promotionally priced. Miscela D’Oro is a company that is growing, so expect to see more from them. Best of all, the discount is valid on those already-low prices too.
A new range of capsules from Caffe Trombetta, another Italian coffee brand, is now available, with great prices and also available for the discount above.
Several capsules are made with recycled and/or biodegradable material. Italian-based Caffe Vergnano makes capsules that are eco-friendly, and can be entirely composted and/or recycled.
Clooney appeared in the first ad for Nespresso back in 2006, where he overheard 2 women talking in glowing terms about Nespresso, though Clooney thinks they are talking about him. When he realizes his mistake, the long-used tag line was delivered: “Nespresso – what else?” If you ask us, we say nothing else compares to Nespresso machine coffee.
As always, enjoy better coffee and thanks from the EnjoyBetterCoffee Team!