Lavazza Coffee is a leader in Italy and around the world. When this coffee giant was founded in 1895 by Luigi Lavazza, he pursued his passion of blending great coffee, and four generations later, it is still about that passion. Lavazza continues to innovate new coffee blends, combining coffee beans from different coffee-growing regions to create premium tastes, and finds ways to improve the packaging of their coffees to preserve freshness.
We admire Lavazza coffee, and its dedication to producing true Italian coffee. In the last couple of months, Lavazza has been in the news for some of their most innovative marketing efforts. These are just a few.
For the last three years, Lavazza has been the official coffee served at the U.S. Open, the Australian Open, Wimbledon, and the French Open. Those four tournaments are referred to as the Grand Slam, and Lavazza is the first company to hold the honor of serving coffee (instead of tennis balls) at all four events. With only the Australian Open completed, fans are looking to the end of May for the French Open for more Grand Slam fun.
In February, London Fashion Week offered the best of 2018’s fall/winter clothing and the best of coffee by serving only Lavazza. In fact, more than 200kg of Lavazza coffee kept the models and support staff buzzing this year. That’s 20,000 espressos for those of you keeping count.
The Lavazza 2018 calendar opens with the question: 2030, What are you doing? The calendar highlights 17 sustainable development goals from the United Nations, including both large and small efforts to help the planet, along with 17 people leading various movements with similar goals. The faces of change include Jeremy Renner, Andre Agassi, and Alexandra Cousteau (Jacques’ granddaughter), to name a few.
Lavazza should be your coffee of choice, or at least on the menu. How about this for a Grand Slam: Take 15% off your order, with no minimum required, on all the Lavazza products at www.EnjoyBetterCoffee.com.*
That includes the new products just in, which you can read more about below.
Please use coupon code: LAVAZZA15
*Discount valid from 5/06/18 through 11:59PM ET on 5/08/18 at EnjoyBetterCoffee.com with no minimum order required for Lavazza products. Not valid with other coupons or discounts, special sale or case sale products. Questions? Call us at 800.582.6617 Mon-Fri 9AM-5PM ET.
Lavazza Introduces Nespresso Compatible Capsules
…and you have to get in on this deal! These new capsules from Lavazza are available in five roasts, ranging from the mild, sweet Delicato light roast, to a full-bodied Viggoroso roast, to Espresso Armonico with toasty and sweet notes, the Espresso Deciso, intense and velvety, and the sweet and rounded flavor of Decaffeinato Ricco which is decaffeinated through a natural co2 process. These capsules work with Nespresso machines, one of the best ways to experience real expresso outside of Italy.
Use the discount above to save even more!
Italian Coffee In The News
Lavazza HQ Opens
Last month, Lavazza’s new headquarters in Turin was finally completed. The new location was designed with employees and the environment in mind. Although workers have been there for months, now all the amenities are available. Now open are the gourmet restaurant, Condividere; a coffee museum highlighting Lavazza’s history; a piazza open to the public; an archeological site with visible markers of an early church; a large space for public and cultural events; and, 700 students attending the Institute of Applied Arts and Design on the grounds. Named Nuvola Lavazza (Lavazza Cloud), the space is new, open, and high-tech, with innovative furnishings that encourage sharing and efficiency while being quite comfortable. The building itself is desgned to reuse and recycle resources, including energy savings and water conservation using new, cutting-edge technology.
As always, enjoy better coffee and thanks from the EnjoyBetterCoffee Team!