Marco Lavazza is the next generation of the Lavazza coffee family, both an heir and Vice Chairman of the empire. Recently, he spoke with a men’s fashion and lifestyle blog about the business, the family and plans for the future.
Marco described traveling outside of Italy for the company for business. Going through Customs in other countries, he is of course asked why he is there.
“What do you do?”
That is when they ask “Are you related to the Lavazza coffee family?”
He goes on to explain that while it may not be obvious a family is behind the company, it is the family bond that has always been important. “There wouldn’t be Lavazza without family.”
As a company, Lavazza has partnered with a men’s clothing line in the UK, with NASA (for the coffee machine sent for the International Space Station), with chefs and with Wimbledon and Australian tennis. With over 2500 people working in the business, Marco feels the responsibility of leading an international company. “You have to be careful of what you’re doing. It’s not just fun.” Lavazza has always invested in research to find something new and different to delight coffee drinkers.
And the secret to a perfect cup of coffee? “Passion and tradition…in what we do and what we’ve done for 120 years. Just coffee.”
Experience the tradition and the passion of Lavazza coffee. Get 10% off Lavazza products at www.EnjoyBetterCoffee.com.*
Please use coupon code LAVAZZA10
*Discount valid through 5/24/2016 on EnjoyBetterCoffee.com with no minimum order. Not valid with any other coupons or discounts. Not valid for discounted, special sale or case sale Lavazza items.
PS – Check out these Lavazza whole beans at our best prices and use the discount above to save even more:
Lavazza Qualita Oro whole beans make a full-bodied coffee, with floral notes and very good crema (the lovely foam on the top from brewing).
Gran Crema E Aroma whole beans deliver a rich and intense flavor and aroma, topped with a velvety crema.
Gran Aroma Bar whole beans are a combination of Arabica and Robusta beans, roasted to deliver a coffee that is medium-bodied with a long-lasting flavor. These beans make perfect espresso!
Gran Crema Espresso whole beans combine Arabica beans from South America and Asia, giving a full-bodied flavor and aroma. This is a perfect medium espresso coffee.
Qualita Rossa whole beans are a superb combination of African and Brazilian beans, blended to produce a full and rich taste and aroma. This coffee works wonderfully with milk, so enjoy it with breakfast.
Caffe Espresso whole beans are 100% Arabica beans that produce the best of espresso: velvety and distinctive.